When Long John Silver’s asked several agencies to pitch ideas to introduce their Reel Bites Value Menu on a slim budget and tight deadline, ours won with a hungry, yet surprisingly friendly shark looking for a quick way to satisfy her seafood snack cravings. Our li’l mini-campaign included TV, radio and social extensions that reinforced one unified message: No matter your species, Long John Silver’s is the place to get wild-caught seafood snacks at a major value.
