Approach

How does a copywriter who didn’t go to ad school make the ass-backwards and nearly impossible switch from client side to agency? It helps if you happen to be writing clothing catalogs when an agency needs a writer for their Harley-Davidson MotorClothes account. It really helps if you have a love for all things fashion, a keen insight into the inner workings of motorcycle culture and an understanding of functional and not-so-functional riding gear. It also doesn’t hurt if you happen to be copywriter who was raised by the VP of an MC. Yes, my childhood was weird. Yes, I have a Harley too. No, I don’t want to talk about it.