Approach

In addition to handling plenty of longform print and video work for this tourism account, each year our creative team had a friendly battle royale for the single TV spot and corresponding outdoor campaign. About thirty ideas usually ended up on the table. About ten got presented and nine equally great spots would get cut. As a former DINK and now parent, I can attest to the efficacy of this town as both a romantic Hot Tub and Chill vacation for couples and a Family Vacation For The ages that your kid(s) will absolutely not shut up about for years to come.

PFT Home Alone from Bridget Deenihan on Vimeo.