Approach

Don’t tell the others, but this short and sweet project for Baby + Co was one of my all time favorites. The client approached us with a scrappy budget and a condensed timeline for a total brand refresh that would help them continue to connect in meaningful ways to women and families. We met with their amazing team and talked baby talk. We swapped birth stories. We cried a little. Then we got to the important work of making this brand look and feel like the soulful sanctuary that it is.

Note: In 2021, the Baby + Co practice was purchased by Vanderbilt Health and rebranded as the Vanderbilt Birth Center.