Bridget Deenihan
Creative Director/Copywriter
Approach
The off-price fashion space is cluttered with super samesies work that can be a real snooze. When Stein Mart partnered with us, they asked for a modern take on all aspects of their branding—from influencing their direct mail designs and creating a new tagline to a fresh TV campaign and approach to social media. We gave ‘em a campaign that equally elevated saving and style with a standout sense of humor never before seen in the category.
