Approach

The faith-and-science based work for Saint Thomas Health was already cooking and well on its way to becoming the most awarded healthcare campaign when I came onboard. The team and I continued to showcase this client’s commitment to people-centered care through storytelling that focused on real patients and employees. We also created a mini-campaign amplifying then-Titan-quarterback Marcus Mariota’s partnership with the health system and his alignment to the brand sentiment Nothing Shall Be Impossible.