Bridget Deenihan
Creative Director/Copywriter
Approach
With so many people moving to the city every day, the Nashville Metropolitan Transit Authority knew it was time for a brand overhaul that would help them simplify their communications, increase ridership and earn more cool points in the awareness category. Working closely with our client partners, we brought modernity to an old standby by leaning into joy and the power of connectivity.
![EdibleMap_Gallatin[1].jpg](https://images.squarespace-cdn.com/content/v1/56aa3eab05f8e2f78209d8c5/1569158295811-ULFAMD39Z2TQ5U0ANRFU/EdibleMap_Gallatin%5B1%5D.jpg)
